Updated: Feb 12
Short Answer: Hardly any, less than an hour a day.
I will give you the timeline from my own road map on this journey. Everyone's experience will be different based on how committed they are to taking action and how quickly they pick up these skills.
I started my Amazon FBA journey in February with the 7 Day Rainmaker Challenge. I'll call this the Grand Tour Phase of the process because I was lucky enough to have some amazing mentors that held my hand and walked me around the halls while I learned what this was all about. During the challenge I invested one to two hours a day learning the fundamentals of building this business. During that time Norah was about 8 months old and was still napping twice a day, so I capitalized on her down time to do something productive and invest in myself (even though in that season I just wanted to nap too).
Once I decided that I wanted to pursue Amazon FBA I moved into the Product Research Phase. I lived in this phase for months because picking your first product is instrumental to your success selling on Amazon. During the Product Research Phase you are looking for product inspiration to help you decide what you will be selling. You can find your product by identifying a problem with an existing product that you could improve. You can discover your product by fulfilling a need within a niche you are passionate about. You can find your product by simply identifying an opportunity on Amazon and capitalizing on it, whether it's a niche you are passionate about or even familiar with. During this stage I spent one to two hours a day a few days a week running numbers on Helium10 (Amazon software) and browsing Amazon looking for opportunity. I will warn you now that this phase is addicting. It shifts your mindset, you start seeing opportunity everywhere, and you are no longer a blind consumer.
Once you've identified a product you want to pursue, then you need to find a manufacturer to partner with to produce your creation. You will spend time communicating with these manufacturers through apps and emails, ordering samples of your product, and testing packaging ideas for your product. It's hard to really gauge how much time was invested in this stage because it's sort of like how much time you spend a day texting friends...you aren't really sure! I think that being intentional with your communication and using visuals whenever possible would really cut down on the back and forth discussions. But also know that this time spent invested in making your product absolutely perfect will set you up for success for years to come. Do not skimp on this phase!
You've selected a manufacturer and your product is being produced! Yayyyyy!! Now what? You wait. Production times vary for different products. It could be ten days in this Pre-Launch Phase or it could be two months. Since your manufacturer is doing the making it's time for you to shift your focus to housekeeping. Do you need to establish a social media presence? Do you need a website? Do you need to work on product inserts? Product photography? Most of these tasks are things you can outsource to other professionals and continue to buy back your time. You could also choose to undertake these tasks yourself and the time it will take you is dependent upon you. The Pre-Launch Phase is when you work on tidying up all the loose ends because you will soon be launching a product on Amazon!
It's time to launch!
I started my journey in February and launched my first product in September. There were plenty of Rainmakers who went through the same challenge as me and launched in June or even launched after me. This isn't a sprint to the finish line and the timeline looks different for everyone. I am simply sharing this so you can grasp that six months from now you could be selling on Amazon and making passive income if you set your mind to it.
I'm not going to lie the Launch Phase was a bit stressful because it felt like this was make or break it. The actual launch time on Amazon is eight days. You have eight days where you need to hustle, move product, and show Amazon that consumers want what you have to offer. This honeymoon phase is important to your listing because Amazon knows you are a new product and is giving you the benefit of the doubt even though you have no sales and no product reviews to prove your value. Amazon is going to let your product skyrocket to the first page of many high volume keywords if you are able to perform well during this short period of time.
During those eight days I invested the most time throughout my entire journey. I could safely say four hours a day were spent promoting the product, interacting with customers, checking Amazon, and optimizing my advertising.
Four hours a day for eight days.
Part-time hours for one week to grow a six-figure business.
After all that hustling pays off you are truly in the passive part of the business! I spend maybe fifteen minutes a day on Amazon just making sure everything looks good.
I just want to make sure you heard me...15 MINUTES!!
I've gone on vacation and ignored my Amazon business for a week, while it kept making money for me without skipping a beat. If I want to disconnect for a weekend and just be present with my family there are no negative repercussions. In the background Amazon is promoting your product, selling it for you, shipping it for you, and collecting customer reviews.
This is how you harness the power of passive income to buy back your time and make money for you instead of you working for money.
Ready to start your passive income journey?